Talent. Brand. Culture.
Development and execution of new brand strategy and positioning. Development of new brand messaging framework and related marketing/visual assets to drive competitive differentiation. Complete integration of new brand guidelines through all marketing channels including collateral, content, web, PR, and social media.
Direct global content/thought leadership initiatives. Creation and promotion of strategic content/thought leadership and related creative assets to drive brand preference for Kelly. Direct content curation, amplification strategies via digital and social channels to advance Kelly’s brand and market position.
Includes leading strategy associated with channel identification and prioritization, campaign design, execution and measurement. Campaigns executed across digital, PR and social media channels, job boards, rating and review sites and key strategic partnerships.